Top 5 Social Apps on Android in Oceania: Q4 2024 Performance

In the final quarter of 2024, the performance of the top social apps on Android in Oceania showcased interesting trends. According to data from Sensor Tower, these apps demonstrated varied patterns in weekly downloads, revenue, and active users.

Facebook experienced fluctuations in its weekly revenue, peaking at around $22.7K in early November before dropping to approximately $17.7K by the end of December. Downloads increased steadily throughout the quarter, reaching around 36.8K in the last week of December. The app maintained a robust user base, with active users growing from 6.6M to 6.8M.

Threads saw its downloads peak at 35.6K in late October but experienced a gradual decline to 23.7K by the end of December. Active users, however, increased consistently, ending the quarter at 1.1M, up from 888K.

TikTok - Videos, Shop & LIVE showed impressive revenue growth, with a notable peak of $419K in the week of December 23. Downloads also rose, reaching 30.3K in the final week of December. The app's active user count increased from 1.8M to 1.9M over the quarter.

Instagram displayed a steady revenue pattern, with earnings around $19.7K in mid-November. Downloads peaked at 25.2K in late October, while active users fluctuated slightly, ending the quarter at 4.2M.

Reddit showed modest revenue, peaking at $899 in late September. Downloads varied, peaking at 13.4K in mid-November. Active users remained stable around 692K by the end of December.

These insights, derived from Sensor Tower, provide a snapshot of the dynamic landscape of social apps in Oceania, highlighting the diverse engagement and monetization strategies across platforms.